No Crap Vision was born from a celebrity calibration gone wrong. Out of the chaos, we built a program where the community—not celebrities or influencers—decides what gets sold and shared. For too long, outsiders have dictated what we “need,” shaping our tastes, our kids, and our lives. Enough.

Our first product, No Crap Coffee, was an instant success. And this is just the beginning. We have plans to launch several more product lines—each aimed squarely at the celebrity and influencer machine and the millions they try to control. And make no mistake: we will not back down.

Join us as we reclaim control. Follow the journey of No Crap Vision as we take back reality, build for the people, and destroy the hype machine once and for all.